ASOS
Category demand tracker

Google Keyword Planner search volume, grouped by landing-page category. Seasonality is measured against a rolling baseline you set, so every month of new data moves the window forward.

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Each cell is that month's average volume as a percentage of the category's strongest month, averaged across the baseline. Green is peak season, red is the quiet end of the year. Swing is the gap between the best and worst month as a percentage of the average month; above 130% a category is treated as seasonal rather than year-round.

Load a new Keyword Planner export

Copy the whole sheet out of Keyword Planner and paste it below, including the header row. First column is the category tag, second is the keyword, then one column per month. Month headers can read either Searches: Jan 2026 or Jan 2026. Everything on this page rebuilds from what you paste, and it stays loaded on this browser until you clear it.